VANS was created in 1966, in California, by Paul and Jim Van Doren and, due to the characteristics of their sneakers' soles, was quickly adopted by the skater community. Today, VANS goes beyond footwear as a lifestyle and extreme sports brand, representing youth culture and creative expression. Its logo "Off the Wall" expresses the spirit of the brand, irreverence and out of the ordinary attitude, in a quest to go beyond the limits