Since 1966, The North Face has been more than a climbing gear brand; it has become a symbol of courage, exploration, and an intrinsic connection with nature. Under the motto "Never Stop Exploring™," the brand's journey began on the most challenging slopes of the mountain, outfitting brave explorers to help them reach their goals.

Its history is marked by overcome challenges and tested limits, reflecting the essence of the relentless pursuit of the unknown. Founded as a climbing gear store, The North Face has evolved over the years while always maintaining durable and resilient products.

In 2000, VF Corporation acquired The North Face, without altering the brand's essence.