Levi Strauss was born in the French Bavaria and went to the USA in 1847 to sell fabrics and household objects after World War II. Two years later, he began making sturdy brown canvas pants for the miners. In 1850 he replaced the canvas with the denim fabric and dyed it with indigo, wich the Americans later debbed as “Levi’s blue jeans”.

Currently, the brand also dresses women and children around the world, being the children's line represented by the French group Haddad Brands, present in more than 3,000 points of sale in Europe, bringing the brand DNA to all children and adolescents.