Created in 1924, in Germany, by Hugo Ferdinand Boss. He began by dedicating himself to the production of uniforms, changing in 1948 the focus to man’s suits. Nowadays, Hugo Boss products already cover women and children, and range from clothing, eyewear, perfumes, shoes and watches. Present in more than 120 countries, with over 1000 stores, the brand stands out for its modern and elegant design. It was incorporated by Children Worldwide Fashion in 2009.